Logo variations
There are three main logo variations that are essential for businesses, these include a primary logo, secondary logo, and sub-mark. Logo variations are important because it offers brand versatility and placement for any possible branding opportunities that come your way.
Primary Logo
The primary logo is your complete main logo. It may include established dates, taglines, and other additional more complex design elements. Your primary logo will likely be the most used out of all the variations and will become the foundations from which other variations stem.
Secondary Logo
The secondary logo can also be referred to as an alternate logo. It is a slightly stripped-down or rearranged version of the primary logo that can be used if a positioning/legibility issue arises.
Sub-mark
A Sub-mark is a smaller more versatile version of your logo. Oftentimes the sub-mark includes your primary logo’s initials or recognizable features. In terms of use, the sub-mark can be used in places such as social media profile images, watermarks, presentation slides, and other smaller spaces.
Logo variations
There are three main logo variations that are essential for businesses, these include a primary logo, secondary logo, and sub-mark. Logo variations are important because it offers brand versatility and placement for any possible branding opportunities that come your way.
Primary Logo
The primary logo is your complete main logo. It may include established dates, taglines, and other additional more complex design elements. Your primary logo will likely be the most used out of all the variations and will become the foundations from which other variations stem.
Secondary Logo
The secondary logo can also be referred to as an alternate logo. It is a slightly stripped-down or rearranged version of the primary logo that can be used if a positioning/legibility issue arises.
Sub-mark
A Sub-mark is a smaller more versatile version of your logo. Oftentimes the sub-mark includes your primary logo’s initials or recognizable features. In terms of use, the sub-mark can be used in places such as social media profile images, watermarks, presentation slides, and other smaller spaces.
January 19, 2022
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