4 Ways To Create An On-Brand IG Feed
More often than not, Instagram is the first touchpoint your audience has with your brand. Your Instagram feed must reflect your brand’s aesthetics and values to your audience at a single grid glance. With that in mind, we’ve compiled a list of 4 ways to get your Instagram feed on brand and ready to reel in your perfect audience.
Branded Assets
First and foremost, your logo and brand colours should be present in your Instagram profile icon and the highlight icons. If you have a sub-mark ready to use, we would recommend using this for your profile image so that it’s large and legible among the crowd. Highlight icons are also a great way to bring in your brand aesthetic through brand colours or similarly-toned brand images.
Tone of Voice
A consistent tone of voice can give your brand personality. You can do this through your profile bio, captions, and comments. The tone of voice is complementary to imagery and when done well, it can let your audience know what kind of brand you are (i.e informal, educational, edgy, playful, serious, etc.)
Post and Story Aesthetics
Consistent post and story aesthetics create brand recognition. This depends on three things: typography, colours, and photography. To get the most out of your grid, you should be using a combination of all three. Threading your brand colours, fonts, and photography throughout your feed should help your audience get a sense of your branding and ethos with just a single grid glance. To start with, it may be easier to create a post pattern (i.e post 1:photo, post 2:colour background + text, post 2:photo) to establish some consistency. If you’re someone who uses reels a lot, we recommend creating covers to make sure it has a similar tone to the rest of your posts.
Plan ahead
Planning a few weeks ahead of time can help you stay on track and on brand for your socials. If you’re scrambling last minute to get content out, the aesthetics of your grid is usually not top of mind. We would recommend creating 10-15 templates that you can chop and change every few weeks so you don’t have to start from scratch every time.
If you’re struggling to create a consistent feed for your brand, check out Orijin Studio’s ‘The Minimalist’ editable CANVA Instagram templates here
4 Ways To Create An On-Brand IG Feed
More often than not, Instagram is the first touchpoint your audience has with your brand. Your Instagram feed must reflect your brand’s aesthetics and values to your audience at a single grid glance. With that in mind, we’ve compiled a list of 4 ways to get your Instagram feed on brand and ready to reel in your perfect audience.
Branded Assets
First and foremost, your logo and brand colours should be present in your Instagram profile icon and the highlight icons. If you have a sub-mark ready to use, we would recommend using this for your profile image so that it’s large and legible among the crowd. Highlight icons are also a great way to bring in your brand aesthetic through brand colours or similarly-toned brand images.
Tone of Voice
A consistent tone of voice can give your brand personality. You can do this through your profile bio, captions, and comments. The tone of voice is complementary to imagery and when done well, it can let your audience know what kind of brand you are (i.e informal, educational, edgy, playful, serious, etc.)
Post and Story Aesthetics
Consistent post and story aesthetics create brand recognition. This depends on three things: typography, colours, and photography. To get the most out of your grid, you should be using a combination of all three. Threading your brand colours, fonts, and photography throughout your feed should help your audience get a sense of your branding and ethos with just a single grid glance. To start with, it may be easier to create a post pattern (i.e post 1:photo, post 2:colour background + text, post 2:photo) to establish some consistency. If you’re someone who uses reels a lot, we recommend creating covers to make sure it has a similar tone to the rest of your posts.
Plan ahead
Planning a few weeks ahead of time can help you stay on track and on brand for your socials. If you’re scrambling last minute to get content out, the aesthetics of your grid is usually not top of mind. We would recommend creating 10-15 templates that you can chop and change every few weeks so you don’t have to start from scratch every time.
If you’re struggling to create a consistent feed for your brand, check out Orijin Studio’s ‘The Minimalist’ editable CANVA Instagram templates here
August 22, 2022
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