fiore
BRAND + packaging DESIGN
Fiore is an all-natural skincare oil brand for the modern on-the-go woman, helping her skin feel hydrated and rejuvenated at all times. The brief for this brand was to create a minimal and light brand to mimic the feeling of the lightweight oil. With it’s open letter forms and modern accompanying fonts we’ve created a bespoke logo and packaging design that encompasses the values of this business.
With its three natural scents, we wanted to create a subtle earthy gradation with the colours for visual merchandising. If we were to reimagine these three bottles on a store shelf, the subtle gradation of colours would propel the brand's sense of minimal and clean design.
The brief for the landing page was to create a simple homepage that highlighted the products as well as the essence behind the product - Eucalyptus extract. The UX of the website has been optimized to drive customers to the primary products immediately.
