When most people think of “good design,” their minds often jump to visuals — sleek layouts, bold colors, eye-catching fonts. The common belief? Good design is all about making things look pretty. But here’s the truth: That mindset seriously underestimates what design is really about. Design isn’t just decoration. Design is communication. While aesthetics are […]

The Big Branding Myth: A Logo Is Not Your Brand One of the most common misconceptions in business branding is the belief that your brand begins and ends with your logo. It doesn’t. Yes, a logo is important — it’s often the first visual element people associate with your business. But a logo alone doesn’t […]

While brand guidelines can get very extensive and detailed, we’ve compiled a few key components that every brand guideline should have.

Check out our design book findings from the Hobb pop-up. Hobb is an amazing curator and seller of design books and resources.

Logo variations are important because it offers brand versatility and placement for any possible branding opportunities that come your way. 

We’ve compiled an essential branding checklist to make sure that you have the branding foundations to equip your business for rapid growth and consistency.