Lafa is a UAE-based women’s clothing brand that specializes in kaftans and daily wear. The brief was to create a modern, timeless and delicate rebranding for the brand. The letterforms on the logo are elongated and recognizable. The colour palette is neutral with a hint of deep brown to highlight the luxury fabrics and colours of the clothing.
The website’s UI/UX design targets e-commerce and supporting the user journey through the site. The website offers the consumer many moments to see featured pieces as well as upcoming exhibitions.